Fashion products requires frequent changes as compared to staples.
Keep refreshing the planogram weekly once or twice a month depending upon the market trend or the products that you sell. Observe the high traffic area and use strategic plans to improvise business. KNOW YOUR CUSTOMER’S DEMANDSĪfter you have collected the data, analyse the customer’s behavior towards the planogram and product display. Segregate the bestselling and slow moving products and display accordingly. MEASURE THE OUTCOMESĬollect the data of merchandise sell through. Train your staffs to understand and maintain the aesthetics so it brings in the similar value even after a period of time or till you change the planogram. Planogram once executed, looks beautiful and attracts customers but it needs to be maintained in terms of visual appeal and product availability.
A planogram can be visually astonishing but practically if it doesn’t provide the ease of access to the customers, it’s of no use.
HOW TO DO IT KEEP IT SIMPLEĪvoid complicated display patterns. It will help satisfy customers need by providing them with merchandise thus justifying the purpose of planogram. Replenishment helps you to increase sales by avoiding out of stock situation. Strategic placement of product that are frequently purchased together helps in cross selling EFFICIENT REPLENISHMENT Planogram not only helps you organize your products in a retail space but also helps you effectively manage your stock by making it more convenient for the staff to maintain the inventory level. Visual Merchandising aesthetics used to display planogram of different product categories, shapes, color, sizes, etc. Over the period of time you will be able to compare the sell-thru of fast selling and slow moving merchandise and take necessary actions to improve business.
Using a planogram helps you to gather data on how a particular display can uplift the sales.
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